Your building your business, woohooo! Are you building your brand too?
What is my brand?
Your brand is the perception you give to people, what they say about you and your business when your not there. While there is so much more than colors, fonts, and logo to your brand, you want to make sure you are being consistent across all of your platforms. No, that doesn’t mean you HAVE to stick to exactly the same colors, font etc. ALL the time. But you should MOST of the time.
When someone sees your logo, the fonts you use or certain colors, you want your brand and business to come to mind. In order for that to happen, consistency is key.
Brand build using an inspiration board!
A brand inspiration board can help you keep on brand, inspire you, and hold important information to give to a web designer, graphic designer, virtual assistant, or social media manager. It is essentially the visuals for your brand on one sheet. The image above is an example of a simple brand building board.
Where do I start building my brand board?
Great question! Here are 5 things to do to start your brand board:
- Find images that feel like your brand. Look at colors, the feeling you get when you look at them, textures and save them in a folder.
- Look at fonts. You’ll want to whittle it down to 3 main fonts. A header font that will be used for the largest lettering, a subfont for secondary headers and your copy font that will be used for content words. My favorite place to find fonts is Creative Market.
- Does your brand have a theme? Like organic products, luxury, a masculine feel, or feminine feel. Pick a texture that matches. You can find images of fluffy blankets, stones, the forest floor, a leaf etc.
- Find your colors. Just like your fonts, you will have main colors, mid use colors and accent colors. Choose approximately 6 colors that you identify with your brand. You can use this Google Chrome plug in to help you get the exact colors you love from the images you chose in the first step.
Ok, now what?
Now you can use this inspiration to build your visual brand across your platforms. Use these elements in your marketing materials, on your website, in your email headers, footers, banners. They should also be used on your social media platforms as well. Consistency is key. When someone looks at your website, then goes to your social media, to receiving an email from you or an invoice. Your brand should be infused in all of those things.
I hope this helped you, please leave a comment with any other ideas you may have or tell me what you thought, I’d love to hear from you! You can also contact me here.