Brand image is more than your logo and the colors you use, it is your business identity. It is the perception consumers have at every transaction, view, or interaction with your business. Most entrepreneurs and small business owners forget about brand image while in the building stages. But this is really the most important time to pay attention. If you are beyond the building stages and still haven’t thought about it then listen up!
Brand image is usually thought of as an extra expense for fluff that is not necessary. And that it will not add any real value at this point in time, which leads to focusing on other services or offerings.
But it matters, it matters a lot! Here are a few reasons to think about your businesses brand identity now.
Brand image builds credibility
The stronger your brand image, the more credible your business becomes. The more credibility your business has the stronger relationship a consumer has with your brand. Being consistent in everything from your business’s core values to your visual content bonds your customers to you.
Brand image makes an impression
We all know you’ll never get a second chance to make a good first impression. This can be anything from your business cards, the cleanliness of your store, your headshot, the images on your social media or website, or the friendliness of your employees. First impressions are the key to building a relationship with your customers.
Brand image creates recognition
It’s not hard to spot a can of Coca-Cola or a McDonald’s restaurant. Those companies may make it look simple but it’s not that easy to make your brand that recognizable. It’s not just about the logo or the tag line, it’s about the quality, the expectation, and the credibility. If you don’t put forth the effort to have brand consistency though every aspect of your business, it will be very difficult to create something recognizable.
Brand image matters…
Many business owners are focused on their product or service. While that may be what the physical act of exchanging money is for, that is not all your customers are buying. They are buying what your brand stands for. They are paying for the comfort they can take in feeling like they know, like, and trust you. Be intentional and consistent in all of your branding across the board.
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Until next time,